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MEDIA CONTACT
For Media Outreach, please contact either of the following:

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toolkit
  MEDIA TOOLS
CRV 101 Toolkit [6.3 MB PDF]
CRV 101 Toolkit – Spanish [6.3 MB PDF]
Welcome to the CRV 101 Tool Kit - a simple guide to bottle and can recycling in California. This tool kit is intended to provide a one-stop information and resource guide about the California Refund Value (CRV) program and to help increase participation in bottle and can recycling throughout California. The CRV 101 Tool Kit is designed to assist local recycling coordinators in increasing beverage container recycling in their communities, help members of the media provide accurate information to their readers, listeners and viewers, and give a leg up to individual recycling champions who may want to begin a recycling program where they work or play. It contains the following categories:
  • What is CRV?
  • How and Where to Recycle CRV Bottles and Cans
  • CRV Facts and Stats
  • Resources: Contact Information, Photos, B-Roll, Local Success Stories
b-roll
  B-ROLL
B-roll footage of bottle and can recycling coverage is now available to order. If you would like to obtain a copy of the footage, please contact Jessica Jewell or Mark Oldfield.

PRESS RELEASES
05/21/2008   CALIFORNIANS REAP FINANCIAL AND ENVIRONMENTAL BENEFITS AS BEVERAGE CONTAINER RECYCLING RATE JUMPS IN 2007
Higher California Refund Value Leads to Record Recycling Volume
  :: More ::
04/22/2008   Sacramento Elementary School Students Celebrate Earth Day
With a Zero Waste Lunch Featuring Ed Begley, Jr.
  :: More ::
04/16/2008   Kids Crush, Stomp Cans to Recycle   :: More ::
02/28/2008   CELEBRITY AND ENVIRONMENTAL ACTIVIST ED BEGLEY, JR.
SIGNS ON TO PROMOTE BOTTLE AND CAN RECYCLING
  :: More ::
01/24/2007   CALIFORNIA SCHOOLS CAN EARN BIG BUCKS
FOR SAVING THE ENVIRONMENT…A NICKEL AND DIME AT A TIME
California Beverage Container Refund Value Increase
Adds Incentive for Schools to Join Statewide Recycle Challenge
  :: More ::
01/10/2007   2007 BRINGS CALIFORNIANS A LARGER CASH RETURN ON RECYCLED BEVERAGE CONTAINERS
Greater incentive to boost recycling participation statewide
  :: More ::







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